Saturday, February 20, 2010

It's Going To Cost How Much ? ?

So I was hired by an ad agency in New York recently... to create a couple of images for an upcoming print campaign. A great way to start the year!
One of the images they needed was of a roller coaster (it was one of those "as per layout" assignments). We contacted Six Flags in California and found out that it would cost two arms + a leg to make the photograph... non-negotiable (I thought Six Flags was going broke - what's the deal). Well, there wasn't much to do other than break the news to the agency. Didn't seem to bother them too much so we pressed on. We rounded up a slew of extras to fill up the roller coaster (i.e. brother, nieces & their starving college buddies), loaded them up with ginger ale & Dramamine prior to boarding...
& then let 'er rip!
After capturing the image with two different cameras/angles during differing moments of early morning light, we called it a wrap.
I was hoping to capture some of the passengers with their arms raised, but the contraption that held them in their seat prevented that from happening.
Turned out nice & I'm looking forward to seeing the campaign in print (a huge media buy).
It was a real pleasure to finally meet the art buyer from the agency - had a couple of nice dinners together & I'm looking forward to crossing paths again. Thanks for the call Rich!

Tuesday, February 9, 2010

Heading Off To Jury Duty

I received a letter last summer - it was a summons for jury duty at the Los Angeles County Superior Court House.
I think it would be fair to say that it wasn't exactly something that I was looking forward to. When I asked them if I could reschedule the date because of a conflicting project, they obliged. And since January 4th seemed like it would work for me, we inked it.
The holidays came and went... and before you know it, my date for jury duty arrived.

So what exactly does this have to do with Frank Gehry's Disney Concert Hall?

Well, that's where you park if you are a juror. It's a wonderful addition to downtown Los Angeles...
and it's probably the most photogenic building on the west coast.