Rough layouts are less common nowadays, primarily because of:
1) the popularity of shoots that are all about creating a library of images, and
2) the endless amount of stock photography which is utilized in layouts
I recently wrapped up a project that was layout driven and I thought it might be of interest to share a couple of the initial layouts plus the final results from two of the five ads that I was commissioned to shoot.
I collaborated with Three and Children's Healthcare of Atlanta... about as nice of a group of people as one will ever get to work with.
Check 'em out...