A Rough Idea

"Ideas are one thing and what happens is another."

- John Cage

In the beginning of my career, most of the assignments called for me to create photographs that depicted a client approved layout. Some were merely doodles by the creative director while others were a bit more than that. My favorite layouts were closer to a doodle than not as there tended to be more wiggle room for my interpretation.

Rough layouts are less common nowadays, primarily because of:

1) the popularity of shoots that are all about creating a library of images, and

2) the endless amount of stock photography which is utilized in layouts

I recently wrapped up a project that was layout driven and I thought it might be of interest to share a couple of the initial layouts plus the final results from two of the five ads that I was commissioned to shoot.

I collaborated with Three and Children's Healthcare of Atlanta... about as nice of a group of people as one will ever get to work with.

Check 'em out...

www.ericschmidtphotography.com