Wednesday, May 29, 2013

The Sandhills of Nebraska







Just finished up a project that I shot in Nebraska. Feeling fortunate in that I came home with some new personal favorites.
The elements were alive & ready for the taking.
The wind, sky & prairie were definitely inspiring & I now understand why Hwy 2 is so revered.
There is much more to be captured there...







Tuesday, April 9, 2013

Ain't Nothin Wrong With Meat & Potatoes


Imagery from a "meat and potatoes" project that involved five different images to be used in a campaign.
On a creative level, it might not have been the most rewarding assignment for the creative team and myself... but nevertheless, I feel fortunate for the wonderful opportunity and the people that I was able to collaborate with.


"Well, goddamn it, a fella got to eat...."


- John Steinbeck
"The Grapes of Wrath"



So with that in mind, I'd like to share some imagery from a previous assignment where I was asked to capture artistic images of almond blossoms in California's Central Valley - Tom Joad country.
It was one of those projects in which my vision was trusted by the powers that be. The imagery was well received and the creative director asked me to return to photograph pistachio blossoms and pomegranates.

Take a look...











".... and in the eyes of the hungry there is a growing wrath. In the souls of the people the grapes of wrath are filling and growing heavy, growing heavy for the vintage."

- John Steinbeck
"The Grapes of Wrath"


There is definitely something on the horizon... as I sense it's arrival.

Onward.




Thursday, November 8, 2012

That's Gonna Hurt


Three Advertising and Children's Healthcare of Atlanta asked me to photograph some more of their ads - thrilled to work with them again!

The five ads we shot have been well received and CHOA wanted to put together some more.

The brief was straightforward... "capturing that moment before a kid gets injured doing what they do."
For obvious reasons, I wasn't able to actually photograph the moment prior to impact - so images were pieced together.
Knowing that there were design elements in the ads that required me to create compositions within a fairly tight space, I came to the shoot with a strong pre-visualization of how I would choreograph the athletes.

With the football and lacrosse imagery I photographed individual players, with some of them launching themselves from a small trampoline (not to worry, we had them land on a large safety pad!).










The cheerleading image came together real smooth.  We had a large trampoline delivered to the set and when we were ready to shoot, we turned our "flier" loose.  I shot images of her jumping... actually, falling would be more accurate.
And in no time at all, we found ourselves with more images than we knew what to do with.

Element one was a wrap.

Onward to the second element which involved some creative choreography.
Picture this... my assistant perched on a twelve foot ladder, throwing a heavy cushion to where I directed.
We made sure it had an awkward shape and with enough girth to make catching it difficult too.  I had him add a little spin for good measure and with that, we had these young ladies lunging to catch it as though it were one of their own.

It worked like a champ and the pieces all fell into place.












Thursday, October 18, 2012

The Adirondack Region




Imagery from a wonderful project for an agency that I've been wanting to work with for a while.
When they contacted me & sent the layouts over... you can imagine how stoked I was!
Anyhow, I pitched them on the idea of shooting the project in upstate New York - for a variety of reasons. All of which made sense to them.
We worked with a scout who knew the Adirondacks like the back of his hand & he managed to secure a slew of wonderful locations.
And as it usually does, the weather just kind of worked itself out.
I'd have to say that one of the most memorable moments was when a pair of loons swam into the composition while a flight of geese flew overhead (all of this in the midst of fall color).
A huge thank you goes out to Tonya Rinehart & John Rosato @ Mullen for giving me the opportunity to create the imagery.
And as always, thanks to Jon Heglund & Pat Blewett for being a part of the process too!
One last thing... a great place to stay when driving thru Pottersville, NY.











Tuesday, October 9, 2012

A Very Big Deal


"You have to love dancing to stick to it.  It gives you nothing back. There are no manuscripts to store away,
no paintings to show on walls... ,  nothing but that single fleeting moment when you feel alive."

- Merce Cunningham




We have a ballerina living in our home.
She's creeping up on fourteen and is madly in love with dance.
To her, dancing isn't something that can be explained, it has to be... danced!
Truth be told, no explanation is needed because when you watch her onstage, it is absolutely beautiful.

We are truly blessed to have a daughter who is passionate about something so early in her life.
My wife use to tell me that the baby inside of her hadn't stopped dancing for months and that we're probably going to be having a dancer in our family.
I guess it was inevitable.





"For a ballerina, the pointe shoe is more than just a tool of the trade.  It's more than a tradition and it's more than a costume. It's an extension of her body, intimately related to her profession and her art.
It's the essential tool that makes her dancing possible"

- Gaynor Minden Pointe Shoes





Advancing to pointe is a significant event in the life of a young ballerina - which was unbeknownst to me.  Recently, one of my clients was asking about my daughter and how her dance was going.  When I casually mentioned something about her advancing to pointe... her eyes grew big and she told me straight up -
"I remember when I received my first pair of pointe shoes, Eric - that was a very big deal!"

She went on and on about her experience with dance 30+ years ago and I could only smile as it was obvious that she was once a passionate dancer as well.

I'm guessing that she tracked down her old pointe shoes when she returned home.
And if she did that, then she most certainly retraced the steps of a past recital too.



Friday, September 21, 2012

Endeavor


En • deav • or :  to attempt by exertion of effort
     (to finish the race)

- my old Webster's Collegiate Dictionary



Felt a bit patriotic this morning as I watched the Space Shuttle Endeavor do one final lap above our planet - albeit ratchet strapped to the back of a 747.
It's final destiny will be a museum near downtown Los Angeles.

It seems like it was just the other day when I watched the launching of the first Space Shuttle.
We are definitely at the end of a special era and I was glad to photograph it - for posterity.


The Space Shuttle Endeavor as it passed over my neighborhood just a few hours ago...














Monday, September 10, 2012

A Pretty Good Run







"I've got a '69 Chevy with a 396, Fuelie heads and a Hurst
on the floor. She's waiting tonight down in the parking lot..."

- Bruce Springsteen

"Racing in the Street"








Just rolled back into town the other evening from a shoot that planted me in Wendover, Utah.
The Bonneville Salt Flats to be precise.


It was the annual gathering of men strapping themselves into their machines and hauling ass down a never ending straightaway in their quest to set a land speed record.
I've come to the conclusion that the ink in the record book never dries - as new speeds were being conquered left and right. A couple of vehicles traveled down that lonely track at 400+ mph. Hell, 200 mph is pretty fast in my book... now double it and add a few more.

The moments did not unfold too fast for this kid to capture and I think it would be fair to say that we gave it a pretty good run.














Friday, June 1, 2012

A Missed Opportunity



"Opportunity always looks better going than coming."

- Unknown


So I was in the front yard the other day when the UPS truck came to a screeching halt. Out jumped the driver that I've known for close to 15 years and instead of his usual "hi guy, how's it goin?"
he said with a beaming smile -

"I'm done."

"You're retiring?"

"I am indeed... on May 1st."

"Well I'll be go-to-hell."




And with that I gave him an enormous handshake (I sensed he wasn't the hugging type so I left it at that). He told me he was doing one last hot lap in our neighborhood - hoping to catch a glimpse of his favorite customers because he wanted to tell them that he would be turning in the truck keys at the end of the month. The red in his eyes told me that I wasn't his first stop.

"So now what?"

He was wearing an enormous smile on his face when he told me that he was headed to Doheny to surf one last time with the locals who had been sharing the water with him for over 40 years. Then he's headed to Alabama for a couple of years... and then on to Hawaii.

So no more schlepping of cases and portfolios labeled "Eric Schmidt Photography" for him.
And no longer will he be sharing his enormous heart and positive spirit with everyone in our neighborhood either.
I'll most likely never see that man again and truth be told, it's bittersweet.
As he drove away I said to myself, "for fucks sake, why did I not take a picture of him?" I would've loved to have had one tangible image of that man but unfortunately I let it slip away.
The image is imprinted in my mind, so that will have to do.

Cheers to you my friend... wherever you are. And may you have a very healthy and happy retirement! It's well deserved.
You've touched more lives than you probably realize and I know you'll continue to do so wherever the road of retirement leads you.


Wednesday, March 28, 2012

A Rough Idea


"Ideas are one thing and what happens is another."


- John Cage



In the beginning of my career, most of the assignments called for me to create photographs that depicted a client approved layout. Some were merely doodles by the creative director while others were a bit more than that. My favorite layouts were closer to a doodle than not as there tended to be more wiggle room for my interpretation.

Rough layouts are less common nowadays, primarily because of:

1) the popularity of shoots that are all about creating a library of images, and

2) the endless amount of stock photography which is utilized in layouts

I recently wrapped up a project that was layout driven and I thought it might be of interest to share a couple of the initial layouts plus the final results from two of the five ads that I was commissioned to shoot.

I collaborated with Three and Children's Healthcare of Atlanta... about as nice of a group of people as one will ever get to work with.

Check 'em out...









Tuesday, January 3, 2012

Graphis Advertising Annual




A bit of good news that I'd like to share...

I found out yesterday that a campaign I photographed was awarded a gold in the Graphis Advertising Annual.


A big congrats to Carter Weitz and Ron Sack at Bailey Lauerman.





Tuesday, November 1, 2011

Mount Whitney, F-Bombs and The Hail (Mary)



“Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home and that wilderness is a necessity...”

- John Muir




It was quite a moment the other day.
Actually, it was more like an eternity.



My friend and I had been planning a backpacking trip to the summit of Mount Whitney.
Not the popular one day schlep wearing a fanny pack, but rather the two day haul wearing a 50 pound one.
It sounded more enjoyable.
I had done this before and he asked me to join him as he wanted to check this off of his "bucket list."

Fyi, Mount Whitney is located in the Eastern Sierra Nevada Range and is the tallest mountain in the lower 48 states. At 14,505 feet, it's not quite the expedition which involves a slew of Sherpas - but there is a good chance that you will find yourself gasping for air and wishing you had one or two of them.

Day one was a hump and we made it to the base camp in great time.

And then came day two.




It was about two hours prior to sunrise when we headed up the infamous switchbacks. The sun was buried beneath a bank of clouds in the White Mountains and all was well.




Arriving at the trail crest we found ourselves looking at an ominous western sky, moving northwest and at a pretty good click too. We decided to continue on our northern ascent while keeping a cautious eye on the western horizon.





By the time we reached the backside of Whitney, we were all in. It was about 25 degrees and light hail was starting to fall. In another ten minutes we'd be at the summit where we would smile for a picture and then scram down, lickity-split.
That was our game plan.

We were a bit anxious when we reached it and we were immediately greeted by a threesome equally so. They had just summited via the East Face. The weather had turned ugly and their worried faces justified my own as they must have been racing up the final pitch as the dark cloud from the eastern sky came in on their heals.

Our eyes intersected as we watched each others worries collide above our heads, mine from the west and their's from the east.




I was the first to hear it - and it only lasted a second.

Say the word "Volt."

Now say it again and leave out the "olt."

That's what I heard.

The three mountaineers screamed "We've got about thirty seconds!"
That seemed a bit generous.

I'm not sure what happened next - the static electricity developing in my arms and in the back of my neck or the buzzing sound from the 102 year old hut perched on top of the summit. If you've ever heard an angry rattlesnake, add volume and bass and you'll get a taste of what it sounded like.
That was about the time when I told everyone to get the hell out of Dodge because we were about to get struck by lightning.




There were seven of us at the summit. Two of them ran into the hut, ignoring me as I screamed for them to stay out of there.
A metal roof? With nine lightning rods? What were they thinking?
I was pissed off. Mad at them for going inside and mad at myself for not turning around earlier.

As for the three mountaineers?
They simply vanished. Honest to God.
It was as though they were three angels who lit on the summit to tell us what was about to transpire.
The backside of Whitney is massive, exposed and the only thing that I can come up with is that they performed a record setting wind sprint in full regalia or they were vaporized by a lightning bolt.

Or maybe they were angels.

So what next?

What do you do in a blur of confusion riddled with hail, lightning and f-bombs?

Well, in the heat of the moment here is what you would do if you were me and you'd do it in a heartbeat too.

You would ditch your most accessible metallic items, sit on your pack and put the soles of your boots on the ground while hunkered into a ball. You would tell yourself that this is no fucking joke and then you would start in with "Hail Mary full of grace..."
And when you get to the part that says "Holy Mary, Mother of God, pray for us sinners, now and at the hour of our death. Amen."
Well... you would say that line over and over again.

My friend basically followed my lead but added his own twist when he tossed his Snickers Bar as though it were a pin pulled grenade - thinking it was his Leatherman.
Like I said, it was a blur of confusion.

As we struggled to get off the backside, this course of action repeated itself two more times before we decided to hunker down and wait for the sky to clear a bit. It did and we were off to the races. We still had a little less than two miles to cover along the exposed western crest. It was like running through a minefield while holding your breath.




Although we hadn't felt or heard any static since descending the backside, the sky remained ominous, there was plenty of lightning and we were weary. We came upon a guy who seemed pretty rattled himself and rightfully so. He was alone and was headed to the summit. He told us that a few minutes earlier, his hair had been standing straight in the air. I suggested he do an about-face and follow us over the crest. But with him being in his early twenties and most likely feeling a bit invincible, he pressed on.


Long story short, we made it back and as far as I know everyone else did too.